![]() Buffer also supports convenient browser extensions and is available as a mobile app for both Android and iOS. The tool can even time the publication of your content when it is most likely to be noticed by your target audience. ![]() The algorithm of the queue function is very sophisticated and can save users a lot of time. Integrating media can also be done easily via Buffer. Posts can include text, articles, videos, images, and lots more. Regular automated content sharing is also supported by the queue function. Individual posts can be published on one or more networks. The program uses a so-called queue for planning posts. With Buffer, users can publish content on various social networks profiles from Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest can be connected. In a fast-moving industry like social media, this can be fatal. Because the support is mostly focused on enterprise customers, small businesses and individuals are often ignored when experiencing problems with the platform. Hootsuite doesn’t have the best reputation when it comes to support: there is no telephone support available and the e-mail support is considered to be poor and slow.The cost of Hootsuite can explode if you want to run extensive social media management. Certain special analysis tools can increase the monthly flat rates. For around GBP 400 a month, up to five users can work on as many as 50 social profiles. For around GBP 80 a month these numbers increase to three people and 20 profiles. For GBP 16 a month, one person can work on up to 10 social media profiles. The free version only supports a maximum of three social media accounts and does not allow for teamwork – even smaller businesses will have to reach into their pockets at some point. In terms of payment, Hootsuite is a relatively expensive platform.After all, the point of the tool is to be able to communicate with your target group quickly and easily – this proves more difficult if new posts and comments are not displayed. For a platform with the sole purpose of making social media easier, this is very aggravating. Users don’t receive new posts sorted individually, but have to search for them in the respective photo threads. There is a lot of controversy surrounding the inadequate integration of the social media heavyweight Instagram.This is a problem that Hootsuite fails to recognise. Negative comments on Facebook can have a particularly bad impact. Toxic comments remain visible for a long time and can cause damage to a company or individual. ![]()
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